Case Study: Freshta Taeb for Assembly
(NJ’s 12th District)
Our Services
The Challenge
Taeb for Assembly approached ADCS in a high-pressure scenario: having just won the primary, the campaign had less than five months to prepare for the general election. The team was inexperienced and short-staffed.
Still, they needed to move fast with a strategy that could make a strong, visible impact in a crowded political landscape.Every moment counted, and the campaign required a full suite of digital, visual, and communications support to stay competitive.
The Solution
ADCS brought a full team of experienced resources to the Taeb for Assembly campaign, combining deep expertise in political communications with hands-on creative and strategic support. Political campaigns are one of our niche markets, and we leveraged that experience to jump in immediately—resolving urgent communications challenges, identifying gaps, and preparing a comprehensive strategy tailored to the campaign’s needs.
Produced high-quality, engaging content that not only highlighted Taeb’s key policy positions and record, but also translated complex ideas into accessible and visually compelling formats. This content was strategically optimized for TikTok, Instagram, X/Twitter, and other high-impact platforms, ensuring maximum reach, resonance, and shareability among diverse audiences.
Social Media Strategy & Management:
Created a new Facebook page from scratch in a district where social media presence was a priority, while revamping and optimizing existing accounts.
Scheduled daily content, responded to real-time developments, and ensured messaging resonated with constituents.
Rapid Response Communications:
Provided immediate support on breaking news, opponent messaging, and other time-sensitive issues, ensuring the campaign remained agile, informed, & in control of the narrative.
Press Releases & Communications Consulting:
Developed consistent messaging and professionally crafted press materials, while advising on overall campaign communications strategy to maximize reach and impact.
What We Learned
In a fast-moving political campaign, speed, clarity, and agility are critical. By combining high-quality creative content with strategic communications consulting, even a small, inexperienced team can achieve a powerful presence, control the narrative, and connect meaningfully with voters.
