Case Study: Freshta Taeb for Assembly
(NJ’s 12th District)
Our Services
The Challenge
Taeb for Assembly approached ADCS in a high-pressure scenario: having just won the primary, the campaign had less than five months to prepare for the general election. The team was inexperienced and short-staffed.
Still, they needed to move fast with a strategy that could make a strong, visible impact in a crowded political landscape.Every moment counted, and the campaign required a full suite of digital, visual, and communications support to stay competitive.
The Solution
ADCS brought a full team of experienced resources to the Taeb for Assembly campaign, combining deep expertise in political communications with hands-on creative and strategic support. Political campaigns are one of our niche markets, and we leveraged that experience to jump in immediately—resolving urgent communications challenges, identifying gaps, and preparing a comprehensive strategy tailored to the campaign’s needs.
Video Editing & Motion Animations:
Produced high-quality, engaging content that not only highlighted Taeb’s key policy positions and record, but also translated complex ideas into accessible and visually compelling formats. This content was strategically optimized for TikTok, Instagram, X/Twitter, and other high-impact platforms, ensuring maximum reach, resonance, and shareability among diverse audiences.
Rapid Response Communications:
Provided immediate support on breaking news, opponent messaging, and other time-sensitive issues, ensuring the campaign remained agile, informed, & in control of the narrative.
Photography & Videography:
Captured authentic visuals of community events, rallies, and behind-the-scenes moments to humanize the candidate and
create shareable content.
Social Media Strategy & Management:
Created a new Facebook page from scratch in a district where social media presence was a priority, while revamping and optimizing existing accounts. Scheduled daily content, responded to real-time developments, and ensured messaging resonated with constituents.
Press Releases & Communications Consulting:
Developed consistent messaging and professionally crafted press materials, while advising on overall campaign communications strategy to maximize reach and impact.
Through this full-spectrum approach, ADCS transformed the campaign into a highly visible, strategically coordinated operation—allowing the candidate to compete effectively despite limited time and resources.
What We Learned
In a fast-moving political campaign, speed, clarity, and agility are critical. By combining high-quality creative content with strategic communications consulting, even a small, inexperienced team can achieve a powerful presence, control the narrative, and connect meaningfully with voters.
What the Client Says
I used to carry the weight of every word, every post, every algorithm shift—trying to be seen in a world that often asks you to shrink. Then I found a team that didn’t just understand strategy; they understood story. They didn’t change my voice—they amplified it with grace, clarity, and intention.Working with them felt like exhaling, like finally being free to create—while they managed the timeline, the tech, and the algorithms. They saw my content not as something to push, but as medicine to share. Since partnering with ADCS, my platform doesn’t just look aligned—it feels aligned. More flow, more freedom, more time for the work that truly fulfills me.If you’re a heart-led creative, healer, or writer, this is the kind of support that honors your soul as much as your schedule. I am deeply grateful to Rabea & her team.
— Freshta Taeb
Ali Design & Consulting has shown exemplary work ethic, engraining themselves seamlessly into the structure of our fast-paced environment and provide excellent communication and quick production rates. It is because of their efforts that the quality of our work is elevated to such a professional degree. They are a pleasure to work with and make the relationship between their firm and us as a client feel extremely connected.
— Dan Braille (Campaign Manager)